Most ecom sites open with a static product slider. But sliders don’t sell — stories do.
Here’s how one fashion brand boosted their landing page performance by leading with a video ad instead.
The setup
Brand: Sustainable fashion startup
Page: Homepage / hero section
Old version: 4-product slider
New version: 15-second video with lifestyle footage and CTA
The video
The results
Why it worked
What the brand learned
The homepage isn’t just a catalog — it’s a story. By putting movement and emotion first, they made the page feel alive.
Takeaway
If your landing page starts with a slider, test a video. Even a 10–15 second lifestyle montage can set the tone and drive action better than static visuals.
Want to avoid the five most common video ad mistakes?
Download our free guide at upstir.co/5-video-ad-mistakes
It is 14 pages of real tips to help you improve your hooks, lower ad costs, and create content that actually works.
Here’s how one fashion brand boosted their landing page performance by leading with a video ad instead.
The setup
Brand: Sustainable fashion startup
Page: Homepage / hero section
Old version: 4-product slider
New version: 15-second video with lifestyle footage and CTA
The video
- Opens with close-up of product in motion
- Shows 3 quick outfit changes in natural settings
- Captions highlight: “Sustainably made. Fits every body.”
- Ends with model smiling + “Shop the new drop” CTA
The results
- Time on page: +42%
- Conversion rate: +28%
- Bounce rate: -35%
- Add-to-cart rate: doubled
Why it worked
- Emotional pull: The video created mood, not just options
- Immediate context: Viewers saw how the product fits, feels, and moves
- Clear CTA: The message was unified and focused
- Mobile-first: The autoplay experience worked better than static images
What the brand learned
The homepage isn’t just a catalog — it’s a story. By putting movement and emotion first, they made the page feel alive.
Takeaway
If your landing page starts with a slider, test a video. Even a 10–15 second lifestyle montage can set the tone and drive action better than static visuals.
Want to avoid the five most common video ad mistakes?
Download our free guide at upstir.co/5-video-ad-mistakes
It is 14 pages of real tips to help you improve your hooks, lower ad costs, and create content that actually works.