Most ecom sites open with a static product slider. But sliders don’t sell — stories do.
Here’s how one fashion brand boosted their landing page performance by leading with a video ad instead.
The setup
Brand: Sustainable fashion startup
Page: Homepage / hero section
Old version: 4-product slider
New version: 15-second video with lifestyle footage and CTA
The video
Opens with close-up of product in motion
Shows 3 quick outfit changes in natural settings
Captions highlight: “Sustainably made. Fits every body.”
Ends with model smiling + “Shop the new drop” CTA
The results
Time on page: +42%
Conversion rate: +28%
Bounce rate: -35%
Add-to-cart rate: doubled
Why it worked
Emotional pull: The video created mood, not just options
Immediate context: Viewers saw how the product fits, feels, and moves
Clear CTA: The message was unified and focused
Mobile-first: The autoplay experience worked better than static images
What the brand learned
The homepage isn’t just a catalog — it’s a story. By putting movement and emotion first, they made the page feel alive.
Takeaway
If your landing page starts with a slider, test a video. Even a 10–15 second lifestyle montage can set the tone and drive action better than static visuals.
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