Want more clicks? It’s not just about your product — it’s about how you present it. The highest-performing video ads all follow the same structure. It’s fast, visual, and built for action.
Here’s the 4-part format we use every day.
1. Hook. Grab attention in the first 3 seconds.
Your viewer is mid-scroll. They’re not waiting for your message. The hook has one job: stop them.
Best types of hooks:
2. Problem. Show the frustration, need, or situation.
Make the viewer feel seen. Whether it's acne, clutter, wasted time, or low energy — show the pain.
This makes the solution feel urgent and relevant. A quick shot or line of text is enough.
3. Solution. Let your product do the work, visually.
This is your proof. Show the product in action. Apply it. Use it. Reveal a result.
Pair it with a simple voice line or text that highlights the benefit:
4. Call to action. Be clear and early.
Tell the viewer exactly what to do next. Don’t hide it at the end.
Good CTAs:
Bonus tip: Repeat the CTA visually and verbally if possible.
Final thought
You don’t need a big production. You need the right rhythm. Hook. Problem. Solution. CTA. Hit those four beats, and you’ll start seeing the clicks roll in.
Want to avoid the five most common video ad mistakes?
Download our free guide at upstir.co/5-video-ad-mistakes
It is 14 pages of real tips to help you improve your hooks, lower ad costs, and create content that actually works.
Here’s the 4-part format we use every day.
1. Hook. Grab attention in the first 3 seconds.
Your viewer is mid-scroll. They’re not waiting for your message. The hook has one job: stop them.
Best types of hooks:
- Direct callout: “If your hair looks like this…”
- Curiosity: “This changed how I shower forever”
- Bold visual: big reaction, fast transformation
- Relatable problem: “I’ve tried 5 serums. None worked — until now”
2. Problem. Show the frustration, need, or situation.
Make the viewer feel seen. Whether it's acne, clutter, wasted time, or low energy — show the pain.
This makes the solution feel urgent and relevant. A quick shot or line of text is enough.
3. Solution. Let your product do the work, visually.
This is your proof. Show the product in action. Apply it. Use it. Reveal a result.
Pair it with a simple voice line or text that highlights the benefit:
- “Hydrated in 60 seconds”
- “Fits in any carry-on”
- “No more streaky makeup”
4. Call to action. Be clear and early.
Tell the viewer exactly what to do next. Don’t hide it at the end.
Good CTAs:
- “Tap below to try it”
- “Shop now — limited offer”
- “Claim yours today”
Bonus tip: Repeat the CTA visually and verbally if possible.
Final thought
You don’t need a big production. You need the right rhythm. Hook. Problem. Solution. CTA. Hit those four beats, and you’ll start seeing the clicks roll in.
Want to avoid the five most common video ad mistakes?
Download our free guide at upstir.co/5-video-ad-mistakes
It is 14 pages of real tips to help you improve your hooks, lower ad costs, and create content that actually works.