Great ads don’t happen by accident. Even a raw UGC video should follow a structure. The best way to stay sharp, visual, and focused? Build a simple storyboard.
Here’s how to map out your 15-second ad before you hit record.
1. Hook (0–3 seconds)
Grab attention immediately. The first frame should pop.
Use bold text on screen
Start with a strong facial expression
Show the “after” before the “before”
Example: “If your moisturizer looks like this, throw it out”
2. Problem (3–6 seconds)
Highlight the pain or frustration your product solves.
One short sentence, either spoken or text
Show the “before” situation visually
Example: Dry skin, broken zipper, tangled cords
3. Solution (6–12 seconds)
Reveal your product doing the work.
Apply it, use it, interact with it
Include reactions, close-ups, and motion
Text overlay should describe the benefit: “Hydrates instantly” or “Fits in any bag”
4. Call to action (12–15 seconds)
End with clarity and purpose.
“Tap below to shop”
“Only a few left”
Show product packaging or brand name clearly
Tips for better storyboards
Use 4–5 frames max
Think in actions, not dialogue
Keep captions and voice lines short — 6–8 words
Use arrows, text overlays, and camera movement to add energy
Final thought
Storyboards keep your shoot tight and your message clear. Whether you’re filming UGC or a polished brand ad, plan the beats — and let the visuals do the work.
Want to avoid the five most common video ad mistakes?