UPSTIR Blog

How to storyboard a scroll-stopper ad

Creative tips
Shooting without a plan leads to wasted time, messy edits, and ads that don’t convert. That’s why every good video starts with a storyboard — even if it’s just on paper.

Here’s how to quickly map out a scroll-stopper ad before you hit record.

1. Hook. Write a punchy, personal opener that grabs attention.

The first shot should stop the scroll. That means a strong face, bold text, movement, or emotional trigger. Write the line. Picture the image. This is your thumb-stopper.

Examples:

  • “I wasted $200 on this — until I found the real one”
  • A creator walking into frame, shaking their head
  • Fast zoom on a product with big text: “READ THIS”

2. Problem. Show the pain, frustration, or situation your viewer feels.

Don’t just say it — show it. Use a relatable setup or quick visual metaphor. Think about what your audience is struggling with.

  • Close-up of dry skin
  • A screen recording of a slow website
  • A facepalm moment

3. Solution. Introduce your product doing the work.

Now the payoff. This shot should clearly show what the product is, how it’s used, and what result it gives.

  • Applying the product with visible effect
  • A demo with fast-forward results
  • A creator saying “I tested this — and here’s what happened”

4. Call to action. Tell them exactly what to do next.

Don’t get fancy. Just be clear. You’ve got 2–3 seconds max here.

  • “Get yours today — link below”
  • “Tap to shop”
  • On-screen text with arrow or swipe motion

Storyboard tip:

You can sketch this out in four boxes or even write it as a list. The point is to pre-visualize the flow. That way, your shoot is focused and your edit fast.

Final thought

The best videos look effortless — but they’re built with structure. Storyboarding gives you that. It’s how you turn a good idea into a clear, clickable ad.

Want to avoid the five most common video ad mistakes?

Download our free guide at upstir.co/5-video-ad-mistakes

It is 14 pages of real tips to help you improve your hooks, lower ad costs, and create content that actually works.